On average, UK start-ups spend £22,756 in the first year alone. Stock, staffing, marketing, insurance, equipment… There are a lot of expenses involved with running a business. We get it, it’s important to keep your costs down.
But it’s also important to attract the right customers. Without the right customers, you may struggle to sell your product, resulting in you overspending down the line in an attempt to win them over with no-expense-spared marketing campaigns and crazy promotional offers that leave you with little profit. That’s why it’s important to get it right the first time around.
Product packaging adds tremendous value to your products. Effective packaging has numerous functions. First thing’s first, packaging draws a customer’s attention and puts your product right in front of them. A product’s packaging also displays any relevant and necessary information that may be required by law – think sell-by dates, ingredients and more. Finally, effective packaging reflects the quality of your product and persuades consumers that it is worth buying. If there is one thing packaging does, it persuades customers to part with their hard-earned cash. The very best packaging will make your product stand out from the crowd, drawing all the right attention to your products. Product packaging is, therefore, a crucial branding element that will effectively sell your product and ensure your success.
And the best part?
It doesn’t have to break the bank.
As one of the most popular packaging solutions in the UK and Europe, many packaging manufacturers have the relevant machinery to produce folding cartons in-house. This means smaller production runs and cheaper materials, which in turn lower the cost of even the most tailored and bespoke folding cartons.
Folding boxboard, commonly referred to as FBB carton, is a type of packaging that is used for light to medium-weight products. Folding carton is made from multiple layers of chemical and mechanical pulp that form paperboard. Folding carton packaging is highly customisable and durable and so has many uses across the UK’s high street and beyond.
The very best part of folding board is its flexibility – it can be as simple and cost-effective or as extravagant and expensive as you wish.
Used to house health and cosmetic products, confectionaries, pharmaceuticals, frozen foods and drinks and even cigarettes, you may be more aware of folding boxboard packaging than you think.
Luxury folding cartons can be produced in a variety of different shapes, sizes and designs. A popular shaped folding carton is the slipcase and drawer box, much like L’Occitane’s Cherry Blossom Box. Made by Maxipos with both budget and style in mind, the slipcase opens to reveal a rigid drawer that keeps each item securely in place. Designed to house a selection of beauty products for L’Occitane’s promotional event, the Cherry Blossom box is an excellent example of a cost-effective yet luxurious packaging solution.
Retail packaging boxes like Philip Kingsley’s Trichotherapy Boxes and Klein Constantia Farm’s Honey Packaging (see below) are simple yet effective. Made with a tuck-in end, both boxes are convenient, durable and well-suited to a retail environment. Complete with a minimal design, both retail boxes exhibit all the necessary product information while drawing the right attention to your box.
For something a little more festive, custom folding cartons like Blink Brow Bar’s Christmas Cracker make excellent, cost-effective cosmetic packaging solutions. A free-standing cracker with a simple side seam, the crackers are stylish yet simple. With the added touch of a grosgrain ribbon and silver foiling, each box has a striking shelf presence that consumers find irresistible.
Thanks to folding cartons, bespoke product packaging doesn’t have to break the bank.
With folding cartons, additional design features are budget-friendly, allowing brands to opt for a visually striking design at a reasonable price point. With cost-effective printing, embossing and foil stamping customisation potential, bespoke folding cartons are a great option when keeping outlay to a minimum.
By making your packaging design as detailed as possible, you will also save a considerable amount of money on marketing. Consider adding branding and marketing materials such as thank-you messaging and social media handles – this will save you money on printed marketing materials that need to be manually inserted into the packaging. We promise your fulfilment team will thank you.
Though a bulk quantity requires a large upfront payment, the price of each box decreases as your minimum order quantity increases. This means you save more money in the long run and get a larger quantity for a much better price.
As folding cartons have particularly low minimum order quantities, however, smaller businesses can save even more money by ordering small quantities of each box. In addition to saving money over a longer period, this can help to save storage space in your warehouse facilities and ensure materials are not wasted due to having an excess amount of stock.
Luxury product packaging doesn’t have to cost an arm and a leg. Bespoke folding cartons are customisable, hard-wearing yet cost-effective.
Folding cartons don’t have to be boring, either. Folding cartons have made some of the most unique product packaging solutions on the market. From Christmas crackers to slipcase and drawer boxes, folding cartons are not only cost-effective packaging solutions but an incredibly customisable option that is great for both promotional events and everyday presentation.
Folding carton manufacturers like Maxipos have many years of experience producing cost-effective packaging that makes an impact on consumers. Our expert team of packaging manufacturers will support you in designing the very best printed folding cartons that will make your products stand out from the crowd.If you’d like to learn more about folding carton packaging, take a look through some of our previous custom folding carton projects or speak to our team of packaging experts for expert advice on bespoke packaging solutions.