As the famous saying goes, you never get a second chance to make a first impression. As a consumer interacting with your business for the very first time, your product’s packaging may well be their first encounter with your brand. That’s where retail packaging comes in. It’s not just about wrapping your product; it’s a powerful marketing tool that can captivate your audience and persuade them to make a purchase.
Custom folding boxes are one of the most popular packaging solutions on the market. Folding cartons are popular for a variety of reasons – they are versatile, durable and cost-effective. They are also highly customisable, making them the ideal medium for conveying a unique story that helps to build a genuine connection between consumer and brand.
In this blog post, we’ll explore what retail packaging is all about and how it holds the key to unlocking greater success for your business.
What is Retail Packaging
Retail packaging includes the carefully designed display packaging that showcases a product when it’s ready for sale in a retail store or sending directly to your customers. From food boxes to perfume product packaging and a wide array of other items, retail packaging plays a crucial role in capturing the attention of potential customers and influencing their purchasing decisions.
The primary function of retail packaging can be distilled down to two key aspects: aesthetics and impactful design. Its purpose is to create a visually appealing and enticing presentation that grabs the customer’s attention and compels them to choose your product over competitors’ offerings. In a fiercely competitive retail market, where customers often make split-second decisions, a well-branded and attractively packaged product can make all the difference in boosting sales.
By investing time and effort into crafting exceptional retail packaging, you can differentiate your products from competitors and stand out on crowded shelves or online platforms. It’s an opportunity to make your brand shine, capturing attention, building trust, and enticing customers to explore what’s inside.
The Impact of Remarkable Custom Packaging on Product Sales
Unique product packaging allows for a creative brand touchpoint with prospective customers. Conveying important product information in addition to drawing attention to your product, packaging is a great way to get your products into the hands of as many consumers as is physically possible.
So what is folding boxboard and how exactly can I use it to increase my sales?
There are several advantages that folding boxboard can bring you:
Versatility: Folding carton packaging is well-suited to lightweight products. FBB carton is both durable and versatile, making it a popular packaging option with various retailers and for various products. From food and beverages to countertop displays (CDUs), folding cartons are perfect for many businesses.
Visual Appeal: With countless design effects and finishes, FBB carton is great for its visual appeal and luxury finish that adds shelf appeal. Printed folding cartons can also make use of excellent printing methods such as embossing which is not only a great design element but an important feature that aids those with a visual impairment.
Customization Potential: FBB is a highly customisable material. It is also for producing packaging with detailed and personalised designs that help make your product stand out in an oversaturated market.
Cost-Effective and Quick Turnaround: Bespoke folding cartons are particularly effective retail packaging solutions due to the advantage of cost-effective and small production runs
Types of Custom Folding Cartons for Retail Packaging
Originating in the 19th century, folding cartons are made from paperboard that is printed, cut, folded and glued. Despite their simplicity, folding cartons are incredibly effective and well-suited to a variety of different industries.
As such, there are many different types of folding cartons and no one-size-fits-all. What’s more, folding carton is cost-effective to produce and incredibly storage-friendly, which only adds to its appeal.
From slipcase & drawer to A-frame, folding cartons can be customised, embellished and altered to suit almost every product, business and industry.
Slipcase and Drawer
Slipcase and drawer boxes are great for big reveals. With a slipcase and pull-out drawer containing an internal fitment to keep each product firmly in place, slipcase and drawer boxes make a great impact on the look and feel of your products. Sleeves can be made from a variety of materials, including plastic or card, to add a decorative touch to your products and overall packaging.
Like Blink Brow Bar’s stylish presentation boxes, slipcase and drawer FBB boxes are luxurious and reminiscent of gifting. It is precisely for this reason that the slipcase and drawer box style is popular for cosmetic packaging. No matter your industry or product offering, folding cartons could be the perfect packaging solutions for gifting or promotional events.
A-Frame Folding Cartons
An A-frame folding carton is a great example of a unique product packaging solution. With a crash-lock glued base, an A-frame carton is a tapered box that is sure to make an impression on prospective customers.
Featuring two unique artworks on either side, L’Occitane’s A-frame FBB carton features CMYK printing, matt lamination and a unique design to form an unusual yet innovative packaging solution. Like all folding cartons, A-frame boxes are simple to manufacture yet trendy and effective.
A-frame boxes can be made to contain internal card fitments to keep your products safely in place. Like other folding carton packaging, A-frame boxes can incorporate transparent windows to present a sneak preview of the products inside. With folding cartons, the only real limitation is your imagination.
If you are looking for something unusual that will stand out amongst a sea of traditional retail boxes, look no further than custom folding cartons.
Crash-lock Base Carton
Crash-lock base cartons, also known as crash-bottom boxes or auto-lock bottom boxes, are a great choice for heavier items that require additional support. These folding cartons can be pre-glued for extra strength and minimal assembly while still maintaining their compact and storage-friendly feature due to their flat bottom which allows easy stacking. The box base simply folds out and clicks into place, streamlining the packing line.
Like the crash-lock boxes produced for Prince & Sons, crash-lock cartons retain an element of luxury. Like other types of folding cartons, crash-bottom cartons can be embellished with foil blocking, laminations and other printing for the ultimate customisation.
Choose Bespoke Folding Cartons to Boost Your Sales
Working with you from design to production, folding boxboard suppliers will manufacture visually appealing yet functional retail packaging boxes to maximise your product’s chances of success. Tailoring each FBB carton to meet your packaging needs, folding boxboard manufacturers are on hand to support you at every step of the way.
First impressions really do matter, so let’s make each interaction count. With bespoke design capabilities, a streamlined process and world-class customer service, Maxipos manage all projects with care and attention to detail. As one of the very best folding carton manufacturers, we will work with you to create luxury product packaging that stands out, draws attention and converts to sales.
From slipcase and drawer to crash-lock base, Maxipos offer unrivalled packaging solutions to business across the UK and worldwide. For more information about custom folding cartons and tailored packaging solutions, have a browse through some of the successful rigid box projects or get in touch with our team of packaging experts today. Whether you need further information or a personalised quote, the friendly team are on hand to offer specialist advice.