Varley E-Commerce Gift Box
Brand
Varley
Sector
Fashion Packaging
Product Type
E-commerce Shipper
Detail
Sustainable
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Founded in 2015 by Lara and Ben Mead, Varley is a lifestyle and activewear brand dedicated to merging aesthetics with practicality. Headquartered between Los Angeles and London, Varley aims to celebrate modern women with a wardrobe of timeless contemporary pieces.
Maxipos has collaborated with Varley on various projects, primarily focusing on enhancing their e-commerce offerings. One standout project was the creation of a gift box. Varley wanted a design that blended their neutral theme with an appealing unboxing experience. Working with Maxipos’ e-commerce experts, we developed a 0427 box in two sizes, featuring the signature Varley colour outside and a luxurious deeper shade inside.
A key challenge was coordinating a triple-split delivery to the UK, EU, and US. Thanks to Maxipos’ expertise in complex logistics, all packaging arrived on time, meeting Varley's needs perfectly.